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Gold's Gym And Shape Magazine Trim More Than Just The Turkey This Thanksgiving With A Full Plate Of Holiday Workouts

November 17, 2011 By Leave a Comment

Fitness Leaders Partner for the Second Year in a Row to Promote Trim the Fat Friday: Free Post-Thanksgiving Gym Workouts and "Mouthwatering" Exercise Routines

With Thanksgiving right around the corner, Americans will soon be indulging in the traditional turkey day fare – all 3,000 calories of it, according to leading nutritional experts. For the second year in a row, Gold's Gym and Shape magazine are teaming up to encourage all Americans to enjoy every last bite of their meal and then enjoy a heaping serving of exclusive workout routines designed to burn off every last calorie.

The two leading health and fitness organizations partnered up again for the "Trim the Fat" campaign, aimed at helping consumers battle the holiday bulge. Consumers can visit www.goldsgym.com/ttf/ to download calorie-blasting exercise routines designed by celebrity trainers that will help them burn off each item on their plate and tone up different areas of their body. In addition, consumers can check out www.shape.com/trimthefat for fitness tips and videos from the Gold's Gym Fitness Institute and download a 7-day VIP pass to Gold's Gym (goldsgym.com for locations). Shape.com readers can also enter for the chance to win one of five 1-year memberships (a $700 value).

This year's "Trim the Fat" menu includes:

    • THE TURKEY WORKOUT – Get your chest and wings-ahem, shoulders-in shape.
    • MASHED POTATOES WORKOUT – Keep your backside from turning into mashed potatoes by working your glutes and upper legs.
    • CRANBERRY JELLY WORKOUT – Fight off cranberry jelly belly with extra abdominal exercises.
    • STUFFING WORKOUT – Don't let stuffing come "back" to haunt you. Work out your upper and lower back with this workout.
    • GREEN BEAN CASSEROLE WORKOUT – Prepare to scoop up a nice serving of casserole by getting in a tough arm workout.
    • SLICE OF PUMPKIN PIE WORKOUT – Get cut like pie with these all-over body moves.

As an added bonus, Gold's Gym is opening its doors to the public for free workouts on "Black Friday," November 25, transforming it to "Trim the Fat Friday."

"We all tend to overindulge during the holidays and then feel a little guilty about it. That's why we're bringing back Trim the Fat Friday – Americans should be able to enjoy their Thanksgiving feasts and then have a fun way to work it all off," said Lisa Zoellner, chief marketing officer for Gold's Gym International. "With Trim the Fat Friday, Gold's Gym and Shape are providing consumers specific workouts along with instructional videos and free access to more than 500 Gold's Gyms nationwide to win the holiday battle of the bulge."

Consumers are welcome to show up at any participating Gold's Gym on Friday, November 25, to take advantage of their free Trim the Fat Friday workout. (Limit one workout per customer and must be a local resident with identification.) For additional information on the Trim the Fat Friday menu of workouts, everyone is encouraged to check out www.goldsgym.com/ttf or www.shape.com/trimthefat.

Golds Gym

15 Industrial Drive

Middletown NY 10941

845-344-4653

http://www.goldsgym.com/middletownny

http://www.facebook.com/goldsgymmiddletown

http://www.goldsmiddletown.com/ggx


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Gold’s Gym Launches U.S. Military Discount Program

May 26, 2011 By Leave a Comment
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Also Joins IHRSA’s “Joining Forces Network” To Offer Free Memberships to Immediate Family Members of Actively Deployed Reservists and National Guard Members

JF-decal_webGold’s Gym Middletown, leading authority on health and fitness, has announced it will offer a special U.S. Military discount for new members starting this Memorial Day. In addition, it is partnering with the International Health, Racquet & Sportsclub Association’s (IHRSA) “Joining Forces Network” to offer free memberships to immediate family members of actively deployed reservists and National Guard members.

As part of Gold’s Gym’s Military Discount Program, all U.S. Military and their spouses will save 20 percent off regular dues at any participating Gold’s Gym and can enroll anytime throughout the year for a reduced fee of only $49. A military I.D. must be shown as proof of eligibility prior to gym activation.

“We’re proud to be able to provide this savings for military members and their families,” said Bob Roche, President of Gold’s Gym Middletown. “It’s just a small way of saying thanks and offering a permanent benefit to those who have served our country. We hope this helps the millions of active, reserved and retired military veterans stay in shape and lead a healthy lifestyle. ”

All active duty, national guard, reserves, veterans/retirees, disabled service members and an additional household member and/or spouse are eligible to participate in the program. To join, new members must visit www.goldsgym.com/militarydiscount and enter their zip code to locate their nearest Gold’s Gym. An email confirmation notice will be sent for printing and to take into the selected Gold’s Gym to complete activation.

In addition, Gold’s Gym Middletown is joining IHRSA’s “Joining Forces Network, a national initiative that mobilizes all sectors of society to give American service members and their families the opportunities and support they have earned. IHRSA members in the IHRSA Joining Forces Network will offer free memberships to immediate family members (ages 13 and older, where applicable) of actively deployed reservists and National Guard members. Eligible families can contact Gold’s Gym directly at 845-344-4653 to take advantage of this offer.

“Gold’s Gym salutes our U.S. Military and we couldn’t think of a better way to show our appreciation for the sacrifices they and their families make each day to protect our country,” said Roche. “We hope they take advantage of these programs and enjoy all that Gold’s Gym has to offer its members.”

For more information on the U.S. Military discount program, please visit http://bit.ly/jXtlRv

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Golds Gym Applauds Joining Forces and Let's Move! Initiatives

May 18, 2011 By Leave a Comment

Fitness Industry Provides Free Health Club Memberships to Military Families as Part of Joining Forces and Let's Move! Initiatives

Washington, DC, May 9, 2011-Executives from the International Health, Racquet & Sportsclub Association (IHRSA) joined First Lady Michelle Obama on the South Lawn of the White House today to announce the launch of the IHRSA Joining Forces Network-an affiliation of health clubs throughout the country that will offer free memberships to immediate family members of actively deployed reservists and National Guard members. The announcement took place at a health and wellness event for military families hosted by Mrs. Obama which combined the Joining Forces and Let's Move initiatives.

Joining Forces is a comprehensive national initiative launched by First Lady Michelle Obama and Dr. Jill Biden to mobilize all sectors of society to give our service members and their families the opportunities and support they have earned. Let's Move! is also a  comprehensive initiative launched by the First Lady, dedicated to solving the problem of obesity within a generation so that children born today will grow up healthier and able to pursue their dreams.

"The freedoms that each of us enjoys every day are possible because of the sacrifices that our nation's military families bear," said Joe Moore, IHRSA's President and CEO.  "Joining Forces offers us an opportunity to provide these families with the support they are due."

The IHRSA Joining Forces Network hopes to offer at least 100,000 free health club memberships throughout the country-the equivalent of more than 18 million days of free access to health clubs and an estimated value of more than $30 million.

Clubs also may provide additional benefits, such as childcare, children's programming, group classes, discounts for veterans, and discounts for active duty families. 

"Rooted in communities all across America, IHRSA health clubs stand ready to serve our nation's military families," said Moore. "We are here to offer them safe, supportive environments where they can exercise and find encouragement in their efforts to stay well through healthy lifestyle choices. We are deeply honored to be part of the Joining Forces and Let's Move! initiatives."

Beginning June 1st, eligible military families can find participating clubs in their area online at www.healthclubs.com. The website also offers a free digital subscription to Get Active! Magazine, a consumer resource dedicated to promoting the benefits of safe and effective exercise, and offers useful advice on making healthy lifestyle choices.

Moore also noted that IHRSA is particularly excited about the opportunity that these free memberships will provide for the teenaged children of deployed reservists and National Guard members, who will now have access to positive health club environments where they can stay physically active and feel supported in making smart lifestyle choices. IHRSA has been an outspoken supporter of the Let's Move! initiative since its inception. 

Watch the video of Michelle Obama:

 

About IHRSA :

IHRSA is a not-for-profit trade association representing health and fitness facilities, gyms, spas, sports clubs, and suppliers worldwide. IHRSA is committed to taking a leadership role in advancing physical activity, which is critical to America's health and the battle against obesity and disease. IHRSA supports effective national initiatives to promote more active lifestyles for all Americans and is working to pass laws that will help affect societal changes toward a more fit America.

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The Next Big Fitness Program Producing Startling Results in Middletown

May 18, 2011 By Leave a Comment

The next big thing to hit fitness is here in Middletown NY! FIT-traxx is a truly revolutionary approach to how people are getting fit and it has never been easier.

The program’s creators have not only made fitness simple to understand and do, they have come up with a way to make the time fly by. “The simplicity of the program makes it look quite simple, but the science behind the program is what makes it so effective,” says Bob Roche, one of the area’s most successful health club owners. The heart of the program is that people are put into small supervised groups so the intensity can be regulated and form can be monitored easily. Roche says, “When participants do the right things, in the right order, the right way, they get results!”

It is a total fitness approach, so not only are your workouts at the club monitored, you are provided with a complete plan for each day. “I have never seen such consistently dramatic results from a program,” says John Bonica, part of the FIT-traxx program development team. “This is the next big trend in fitness for many reasons. It is simple. Virtually anybody can do the program and it covers all aspects of fitness including strength training, cardiovascular training and nutrition.”

What makes FIT-traxx so unique? First, the program uses very little equipment which means that the exercises fit everybody no matter their size, shape or fitness level. Second, working in small groups provides camaraderie, accountability and fun. Third, all the exercises are “functional”, so not only do they help you lose unwanted pounds and inches, you will do everything better from your job – to gardening and yard work, to skiing and golf. The last thing that makes FIT-traxx so unique is summed up in its tagline: “It’s the Path to Fitness.”

FIT-traxx can fit into anyone’s busy schedule because the program takes only 60 minutes 2 to 3 times per week. Also, you don’t even have to be a member of Gold’s Gym to participate. “This is what I would call solution-based programming as it doesn’t require any long term commitment and it addresses a specific need,” says Roche.

For more information regarding FIT-traxx call Gold’s Gym in Middletown at 845-344-4653 and reserve a spot at our Free FIT-traxx Demo Days coming up soon.

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Golds Gym Strikes National Partnership with AAA

May 9, 2011 By Leave a Comment

Fitness Industry Leader Offers AAA Members Health and Wellness Savings

Gold's Gym International, the world's leading authority on health and fitness, today announced it has partnered with AAA, North America's largest motoring and leisure travel organization, to offer members a special discount to Gold's Gym through AAA's Show Your Card & Save program.

"We are thrilled to partner with AAA and are excited to welcome its 52 million members into Gold's Gyms around the country," said Jim Snow, President of Gold's Gym International. "Teaming up with AAA will allow us to provide a tremendous value to members through the Show Your Card & Save program and help them achieve their health and fitness goals. Gold's Gym franchisees that are a part of our national partnership program will also benefit through this partnership by reaching more potential members."

As part of the strategic partnership, AAA members can join their local Gold's Gym for $39 with no long-term contract required. Benefits include 20 percent off standard membership dues, 10 percent off in-store retail apparel and vitamins, up to 14 free travel passes to visit any Gold's Gym location worldwide, as well as a free subscription to Gold's Gym Extra, a monthly e-newsletter, and more.

"AAA is pleased to partner with Gold's Gym to provide our members an opportunity to save more money on their health and fitness expenses," said Gail Acebes, director, AAA Partnership Programs. "This partnership confirms our commitment to assisting members in managing their household budgets by saving on everyday expenses when they use the Show Your Card & Save program."

To take advantage of the AAA Show Your Card & Save Gold's Gym discount, AAA members must enroll online through their local AAA club website. Once AAA members have completed the online enrollment process, they can simply bring the confirmation notice they will receive to Gold's Gym to activate their membership and start receiving benefits.

For more information on the AAA Show Your Card & Save Gold's Gym discount, please visit http://bit.ly/GoldsGym-AAA.

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2nd Annual Hollywood's Hottest Bodies Awards

May 7, 2011 By Leave a Comment
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Because some of Hollywood's greatest performances happen at the gym, we're honoring the year's most incredible body transformations in television and film.

clip_image004This year celebrities have already received golden statuettes for their performances on-screen, but don't roll up the red carpet just yet. Now—just in time for beach season—we want to award the hard work that makes them look chiseled and toned even when the cameras aren't rolling.

"It takes about three months of intense training at the gym to prepare for a six-second shot of a celebrity with his shirt off," says Mike Ryan, the trainer responsible for the six-pack smorgasbords on display in Fight Club and The Scorpion King.

But do awards panels take note? Hardly. That's why Gold's Gym and US Weekly are proud to announce the second annual Gold's Gym Hollywood's Hottest Bodies Awards. Our goal is to celebrate Hollywood's hottest, most talked about transformations—and the bodies that put them a rep above the rest.

"You need to have willpower to mold a superhero body," says Gold's Gym Fitness Institute trainer Ramona Braganza, who has whipped countless celebrities including cast members of the X-men trilogy into shape. "In addition to working with a trainer, actors also have to do fight training, so they end up being quite active for a large part of the day."

To bulk up for a role following a star turn as a cancer victim, one leading man turned to Ryan to help him—with hardcore 12-hour workouts every day for one month. "It was just train, run, eat, sleep," Ryan recalls.

For another film, Ryan helped one A-lister put on 10 pounds of muscle in just three months, through a punishing combination of strength training, wrestling and cardio—which not everyone is cut out for.

"That's too extreme for most people," Ryan admits. "He was just a maniac. When I saw what he did and the guts he put on—he led by example."

Starting May 9, log on to usmagazine.com to check out the nominees and vote for your favorite stars. Then check back on May 23, to find out which ten stars muscled their way to the top.

Golds Gym

15 Industrial Drive

Middletown NY 10941

845-344-4653

http://www.goldsgym.com/middletownny

http://www.facebook.com/goldsgymmiddletown

http://www.goldsmiddletown.com/ggx

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Kanye West's "Stronger" Crowned Greatest Workout Song of All Time in Gold's Gym's March Music Madness

April 8, 2011 By Leave a Comment

Celebrities, Members and General Public Determine Ultimate Workout Song In First-Ever Battle of the iPod All Stars; 'Stronger' Bests 63 Other Popular Songs in Tournament Style Competition

Gold's Gym, the world's leading authority in health and fitness, announced today that Kanye West can officially lay claim to the strongest song in the gym. After an intense nationwide vote, his popular track, nominated by Super Bowl XLII champion Michael Strahan, survived a star-studded bracket of 64 iPod all-stars to be named the greatest workout song of all time.  

"Stronger," West's 2007 hit from his "Graduation" album, was voted the winner in Gold's Gym's first ever March Music Madness competition.  The competition was designed to put an end to the age old debate about what song really is the best for working out. Whether it's music from "Rocky," hip hop, hair bands, pop or metal, people have always had strong opinions. Gold's Gym's March Music Madness answered the question once and for all….or at least until next year.

Hundreds of nominations from celebrities, fans of music and gym members alike were submitted from around the country.  Sixty-four of the most popular nominations were chosen by Gold's Gym celebrity trainers and fitness experts to go head-to-head in the bracket-style competition.  With more than 20,000 votes logged during the event, West's "Stronger"…nominated for the competition by FOX NFL Sunday Analyst and former New York Giant Michael Strahan…emerged from a "Final Four" that included Eminem's "Lose Yourself," Black Eyed Peas' "Boom Boom Pow" and Guns N Roses "Welcome to The Jungle."

As part of the competition, Gold's Gym offered to donate $5,000 to the charity of choice of the person who nominated the winning song.  The charities represented by each of the 64 songs spanned the gamut and added an extra layer of passion to the competition. For nominating the winning song, Gold's Gym will make a donation on behalf of Strahan to the Health & Humanitarian Aid Foundation, a non-profit organization dedicated to providing medical and humanitarian aid to those whose lives have been affected by famine, war, poverty or natural disaster.

"Music is such a huge part of the workout experience," said Lisa Zoellner, Chief Marketing Officer for Gold's Gym International.  "We wanted to pay tribute to the artists and songs that play such a big role in inspiring people to exercise… and that keep them motivated every day.  With this fun competition, we were able to find out what our members are listening to, motivate them and give back to a great cause, all at the same time."

"I was thrilled to hear that 'Stronger' won the March Music Madness Bracket Challenge," said Michael Strahan.  "The song brings back great memories of Super Bowl XLII (The New York Giants came out to 'Stronger' before beating the New England Patriots 17-14) and is still on my iPod everyday in the gym.  What's even more special is that I get to share this win with my friend Sammy Arthur, with the proceeds going to his charity, The Health & Humanitarian Aid Foundation." 

Other celebrities who took part in the charity-focused initiative included Will Ferrell, who nominated "Pump Up the Jam" by Technotronic; Mario Lopez, who nominated "Gonna Fly Now (AKA theme from Rocky)" by Bill Conti; Brooke Shields, who nominated "Hot Blooded" by Foreigner; Gabrielle Reece, who nominated "B.O.B." by Outkast and Ryan Sheckler, who nominated "KickStart my Heart" by Motley Crue.

For additional information, log on to www.marchmusicmadness.com.

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