GOLD’S GYM CONTINUES ITS COMMITMENT TO “STOP DIABETES” BY SUPPORTING AMERICAN DIABETES ASSOCIATION “ALERT DAY”

Worldwide Leader in Fitness Promotes Free Exercise Guide to Emphasize the Importance of Fitness in Fighting Diabetes

 

To continue its ongoing commitment of fighting diabetes with fitness, Gold’s Gym, the world’s leading authority on health and fitness, is proudly supporting the American Diabetes Association "Alert Day®."

The company is offering the public a free "Getting Fit 101” guide on starting an exercise program, which is a key lifestyle activity that can assist in the prevention and management of diabetes. In addition, the company is officially kicking off its preparation and recruitment for the 2010 Tour De Cure®, the American Diabetes Association’s signature cycling event. Since it became a sponsor of the Tour de Cure in 2004, Gold’s Gym has raised more than $2.5 million for diabetes research and prevention.

In the United States alone, diabetes affects a staggering 24 million adults and children, with one in four Americans living with the disease yet unaware they even have it. Additionally, 57 million Americans are estimated to have pre-diabetes, placing them at increased risk for developing type-2 diabetes. If present trends continue, one in three children born today will develop diabetes in their lifetime.

Gold's Gym is encouraging everyone to take a step towards preventing the onset of type 2 diabetes by downloading the free "Getting Fit 101" guide.  In addition to providing consumers with the fundamentals on how start an exercise program – including setting goals, choosing what to wear, utilizing cardiovascular and strength training techniques and tips on staying motivated – the guide also offers ways to "exercise without exercising.”  The "Getting Fit 101" guide can be downloaded for free at www.goldsgym.com/ada. Visitors to the site will also find ways to join the Gold’s Gym Bike Team and a special discounted Gold’s Gym membership that donates 10 percent of the enrollment fee to the American Diabetes Association.

"Millions of American’s are still unaware that maintaining a healthy weight by committing to a regular fitness routine and nutrition management program is the number one lifestyle change people can make to help delay or prevent type 2 diabetes,” said Lisa Zoellner, Chief Marketing Officer for Gold’s Gym International.  "Even those living with the disease can benefit from the power of diet and exercise.  In many cases, studies have shown that the combination of the two can diminish and in certain cases, eliminate the need for some medications.”

The American Diabetes Association Diabetes Alert Day® is a one-day wake-up call to the nation that encourages all Americans to join the movement to Stop Diabetes by taking the Diabetes Risk Test to find out if they are in danger of developing type 2 diabetes.  The risk test shows individuals whether they are at low, moderate, or high risk for type 2 diabetes by asking questions about age, family history and other potential risk factors.  The test is free and is available online at www.stopdiabetes.com or by calling 1-800-DIABETES (1-800-342-2383) in both English and Spanish.

Team Gold's Gym Continues to Lead the National Fight Against Diabetes

Company Leads The American Diabetes Association's Tour de Cure(R) Fundraising Efforts for Record 5th Year in a Row

Gold's Gym, the world's leading authority on health and fitness, has continued its fight against obesity and the diabetes epidemic by once again supporting the American Diabetes Association's Tour de Cure. For the fifth year in a row, the company is the Tour de Cure's top national fundraiser and, along with its franchisees, employees, members and local communities, has raised more than $350,000.

Since Gold's Gym began its relationship with the American Diabetes Association in 2003, the company has raised more than $2.5 million for the Association in support of their mission: to prevent and cure diabetes and improve the lives of all people affected by diabetes.

"The focus of our relationship with the ADA has always been on raising funds for diabetes research and promoting the importance of exercise in fighting the disease," said Lisa Zoellner, chief marketing officer, Gold's Gym. "The Tour de Cure has become a part of our culture and is something the entire Gold's Gym family has rallied behind. We are thrilled to have raised these much-needed funds for the American Diabetes Association and are proud to serve as a resource to help people affected by the disease manage it through fitness."

The American Diabetes Association's Tour de Cure is a series of cycling events held in 40 states nationwide with proceeds benefiting the Association and its numerous programs designed to prevent, cure and manage diabetes.

Gold's Gym franchise owners, managers and employees assembled members from their local gyms and community to take part in the Tour de Cure events. With over 83 Gold's Gym teams and 2,000 riders participating in this year's events, the company had one of its strongest years to date. The top Gold's Gym fundraising teams across the country include:

  • Gold's Gym Capital District – $45,539.83
    • Team captain: Bill Lia
    • Location: Albany, NY
  • Gold's Fantastic Five – $34,445.16
    • Team captain: Kimberly Murphy
    • Location: Baltimore, MD
  • Gold's Gym Golden Flyers – $22,186.08
    • Team captain: Phillip Bruno
    • Location: St. Louis, MO
  • Gold's Gym Utah – $17,050.75
    • Team captain: Stan Swallow
    • Location: Salt Lake City, UT
  • Team Gold's-Hamburg – $13,551.00
    • Team captain: Dennis Witt
    • Location: Buffalo, NY

Considered one of today's largest health crises, diabetes currently affects nearly 24 million in the U.S. and another 57 million are at risk. Although, there is no cure for diabetes, increased physical activity and proper nutrition can help manage and reduce complications as well as prevent type 2 diabetes.

In addition to supporting the Tour de Cure, Gold's Gym has worked with the ADA to develop a variety of initiatives and resources that support the fight against diabetes. This includes a special guide on how to start an exercise routine, a web site (www.goldsgym.com/adafitness) that features tips on fighting diabetes with fitness and a special discounted gym membership for anyone affected by the disease. The two organizations are also planning a national "Spin-a-thon" this November in honor of National Diabetes Month.

  • Golds Gym
  • 15 Industrial Drive
  • Middletown NY 10941
  • 845-344-4653

http://www.joingolds.com

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