A major issue in wellness programming is attracting staff members to take part and maximizing participation. When introducing a program, a letter briefly explaining the program signed by the president or CEO is a great endorsement. Utilizing posters, newsletter articles, and brochures are great means of promoting the program.
Other promotional methods to consider are email and announcements at employee gatherings. Ask Corporate Wellness Committee members to recruit participants. Once the program is kicked off you may want to provide an incentive for any employee who recruits another employee to any of the program offerings.
